Starting a resale business with resell rights is an exciting opportunity, but many beginners make mistakes that slow them down or cause them to quit too soon. If you want to set yourself up for success, avoid these seven common pitfalls!
1. Jumping in Without a Plan
Many new resellers grab any product they can find, thinking they’ll make instant sales. But not every product is worth selling. Some are priced too high, scaring off buyers, while others are too low, leaving no room for profit. Take time to research and strategise before diving in.
2. Poor Pricing Strategy
Setting the wrong price can make or break your sales. Overpricing drives potential customers away, while underpricing reduces your profits. Research competitors and set a price that balances profitability with customer appeal.
3. Neglecting Marketing
Some resellers assume they can just list a product and customers will magically appear. Unfortunately, without marketing, your products will sit unnoticed. Use social media, SEO, and email marketing to attract buyers.
4. Ignoring Product Quality
Selling low-quality products leads to refunds, bad reviews, and lost credibility. Always review and test what you’re selling to ensure customer satisfaction.
5. Failing to Build an Email List
An email list is a powerful tool for repeat business. Many new resellers overlook this, missing out on loyal customers who are already interested in their niche.
6. Not Understanding Licensing Terms
Resell rights come with specific terms. Misusing them can lead to legal trouble or revoked licenses. Always read and follow the licensing agreement.
7. Giving Up Too Soon
Success in reselling doesn’t happen overnight. Many quit after a few slow months without realising that persistence and learning from mistakes lead to long-term profits.
Start the Right Way!
You don’t have to learn these lessons the hard way. I’ve put together a free guide that walks you through exactly what to do (and what to avoid) so you can build a profitable resale business from day one. Click here to grab your copy now!